Public product direction

Build what matters now. Keep the horizon visible.

SelfAware is building practical systems in Kenya and publishing the direction behind them: what is available today, what we intend to develop next, and the long-term problems worth researching patiently.

How to read this page: “Available now” means a product or public surface exists. “Next” and “Longer term” are intent, not a promise, release date, operating service or investment offer. We will change course where customer evidence, safety, operations or regulation require it.

From clear records to useful networks. The portfolio begins with real workflows: selling, servicing homes, moving goods, and making knowledge usable. Each expansion has to earn its way through evidence, trust and operational readiness.
Five active directions

One company, distinct products.

These products may eventually interoperate where it benefits people and businesses. They are not being artificially merged before each one proves value on its own terms.

Available now → longer-term direction

Stok

Today: simple Android inventory, sales, purchase and profit records. Direction: perishable-aware operations that could help businesses act earlier on surplus and avoidable food waste, eventually connecting useful demand and supply signals with farmers and food businesses.

See Stok's direction →
Available now → staged expansion

Haulio

Today: Kenya-first truck-freight capacity marketplace. Direction: better freight operations first, then carefully gated parcel delivery, shared intercity travel and wider business logistics.

See Haulio's direction →
Pilot → scalable operations

ZidiSales

Today: human-reviewed WhatsApp sales work for catalogue-led merchants. Direction: a trusted operations layer connecting customer conversations to real inventory, payments, accounting and dispatch only where controls are ready.

See ZidiSales' direction →
Available now → evidence-led growth

Nyumba Services

Today: an Android-first local-services marketplace and a guarded business provider network. Direction: deepen accountable service delivery, provider operations and business sourcing before expanding responsibly by category and place.

See Nyumba's direction →
MVP → productised knowledge work

DocuBrain

Today: a white-label document assistant for grounded answers with citations. Direction: durable team knowledge work, billing, roles and reliable document processing without losing source traceability.

See DocuBrain's direction →
Conceptual illustration of a shop, food business and farmer connected through perishable stock information
A long view, honestly labelled

Better data can help useful goods move before they become waste.

Stok starts with the small but essential act of recording stock. The long-term research direction is a Food Waste Guard: helping businesses notice perishables and surplus sooner, then testing responsible ways to connect those signals across businesses and, eventually, agricultural supply chains. It is not a live food-rescue or farmer marketplace today.

Read the Stok direction →