Commercially focused
We begin where value is measurable: faster responses, fewer incorrect quotes, recovered enquiries and better follow-up.
SelfAware Tech · Pre-seed · Kenya
AI sales and operations for African businesses.
SelfAware Tech is building a controlled AI operating layer for businesses that sell through WhatsApp. Our first commercial product turns customer conversations into qualified enquiries, accurate quotes, follow-ups and usable business data while keeping people in control of consequential decisions.
The investment thesis
Start with one painful workflow. Build the infrastructure beneath it.
The first wedge is WhatsApp sales operations for catalogue-heavy businesses. The wider opportunity is a reusable intelligence and operations layer that can support additional business workflows once the first product proves repeatable value.
Human controlled
AI interprets language, but price, stock, discounts, delivery and other consequential actions remain grounded in trusted data and reviewable rules.
Built for reliability
Tenant isolation, approvals, audit history, durable messaging and operational controls are part of the product, not afterthoughts.
Expandable by evidence
New verticals and workflows follow retention and merchant ROI. Expansion is earned, not assumed.
Execution evidence
Built before funding. Ready to turn product proof into commercial proof.
The company is early, but it is not hypothetical. Stefan has already designed, built and launched working products across local services, retail intelligence, freight and AI-assisted sales operations.
Marketplace traction · B2B expansion
Nyumba Services
A live Kenyan services marketplace connecting customers with local professionals. Nyumba Business extends the same provider ecosystem to property, facilities and construction teams sourcing trades by category and location.
1,000+ registrations · 200+ provider profiles
Retail intelligence · forecasting roadmap
Stok
Stok combines a live Android inventory product with an organization-facing business intelligence layer for product/location forecasting, imports, inventory, dispatch and batch/expiry evidence.
Roadmap: capture explicit waste/loss outcomes and supplier source geography, test weather and Earth Observation enrichment against historical baselines, then graduate only validated signals into overstock, stockout, expiry and purchasing recommendations.
Live Android product · forecasting foundation built
Freight marketplace · shared capacity
Haulio
An implemented Kenya-first freight marketplace that matches shipments to suitable trucks using capacity, route, timing and cargo constraints. Shared-load logic can combine compatible shipments to make better use of trucks already moving or partially loaded.
Truck matching · shared loads · configurable pricing
Controlled AI sales operations
ZidiSales
A production-oriented sales platform for WhatsApp-heavy businesses. AI interprets enquiries while trusted catalogue, price, stock and order state remain controlled by PostgreSQL, deterministic rules and human approvals outside configured safe limits.
Live dashboard · staging validation and release gates remain
The pre-seed opportunity
Use capital to prove what can repeat.
The next phase is commercial validation: production pilots, paying merchants, retention, repeatable onboarding and a reliable acquisition channel.
Launch design partners
Activate a small group of catalogue-heavy merchants and validate the full production workflow.
Reach paying merchants
Convert demonstrated operational value into a repeatable implementation and monthly software model.
Prove retention
Measure staff adoption, merchant ROI, support economics and willingness to stay.
Build team resilience
Add commercial leadership, customer success and senior engineering depth around a technical founder.
Founder-built, globally ambitious, commercially grounded.
SelfAware Tech is led by Stefan Juma, a full-stack and AI engineer with more than seven years of experience building production web, mobile, backend and AI systems. The public deck contains the complete company story, product evidence and milestone plan.